珍煮丹秉持將每顆粉圓轉為粒粒珍珠的職人精神，以手作黑糖珍珠聞名，
並於品牌重塑後，積極發展各式聯名活動與周邊商品開發，
致力於推廣兼具新穎口感與台味特色的手搖飲文化。
2023年珍煮丹攜手親子品牌 Hahababy，
一同推出聯名限定版手搖飲及周邊商品，
視覺設計將 Hahababy 的特色印花融入代表珍煮丹的「珍珠人」，
展現兼具珍珠奶茶印象與活潑繽紛的聯名版印花設計，
給予消費者跨界聯名的新穎感受。
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Truedan is a tea shop known for its handmade brown sugar bubbles
and is dedicated to turning all their bubbles into “elixirs.”
Truedan collaborated with Hahababy to release limited edition
hand-shaken drinks and merchandise in 2023.
The design combines Hahababy's prints with Truedan's "Pearl Man,"
offering a vibrant and innovative co-branding experience.
Client / Truedan x Hahababy
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Graphic Designer / Yi-Zhen Zheng
Illustration / Yi-Zhen Zheng
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2023