中橡集團碳黑事業群擁有規模完整且精細的碳黑生產系統,
本專案藉由動態設計的方式製作流程動畫,以輔助業務人員向客戶說明碳黑製作流程。
視覺化的圖像設計能使繁雜而機械化的流程簡明易懂,
黑白幾何風格則延續自工作室先前製作過的形象動畫並象徵「碳黑」的特色,
其中穿插的情境式場景能使動畫更加豐富而貼近生活。
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CSRC owned a considerable scale of system in Carbon Black Manufacturing Process.
To make the process understandable that the sales of CSRC could explain to their customers clearly,
this work is thus produced in the form of motion graphic.
Visualized illustration makes the manufacturing process clear and simple
that customers can easily comprehend the main points in short time.
The black & white style symbolizes the feature of carbon black
and the insertion of the situational cut at the end colorizes the whole animation,
making it more familiar and closer to our life.
Client / CSRC Group
Directed by Co-create Studio.
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Director / Matthew Chen
Project Manager / Matthew Chen
Motion Graphic / Co-create Studio
Illustrator / Yi-Zhen Zheng
Special Thanks / Ginger
此作品為於共生設計工作室實習期間產出之作品,負責美術設計,全專案由共生設計製作。
This work was produced during the internship at Co-create Studio, and I was involved in art design.
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2019