作為啤酒頭釀造最具代表性的產品系列，
節氣啤酒以出自吳鳴老師的書法字搭配傳統節氣形象深植人心。
本提案以小滿與霜降為例，承襲節氣啤酒原有的書法與色彩元素，
轉用更簡約細緻的插畫詮釋新版節氣啤酒設計，
期望為節氣啤酒帶來兼具現代感和愜意氛圍的嶄新面貌。
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Known for the combination of Chinese Calligraphy from writer Wu-Ming
and the traditional design style,
the solar term series is the most representative products of Taiwan Head Brewers.
Focusing on Grain Full and Frost as the demonstration of the repackaging proposal,
the design creates a brand new vibe with clean and soft illustrations
while keeping the Chinese calligraphy as the feature,
aiming to bring young and cozy atmosphere to the solar term beer series.
Client / Taiwan Head Brewers
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Graphic Designer / Yi-Zhen Zheng
Graphic Designer / Yi-Zhen Zheng
Chinese Calligraphy / Wu Ming
*本作品為提案稿件
*This work is a design proposal.
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2022