Craft Never Die 精釀不死・實驗系列，
誕生於啤酒頭釀造的釀酒師們對精釀啤酒的極致熱愛，
以飽滿的酒花香氣與濃厚口感，
在市場上眾多清爽恬淡的啤酒產品中獨樹一格。
Party Night 以黑暗中閃爍的螢光派對為主題，
詮釋啤酒花特色的果香與苦味，
在霓虹四溢的斑斕派對上，
以啤酒醉入音樂，越夜越著迷。
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Craft Never Die series from Taiwan Head Brewers
insists on stronger fragrance of hops and sharp taste,
hoping to impact the beer industry with experimental spirit toward brewing.
The concept of “Party Night” conveys the abundant flavor
of hops through fluorescent pattern shining in the dark,
as if people dived into a fantastic music party.
Client / Taiwan Head Brewers
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Creative Director / Si-Xing Peng
Graphic Designer / Yi-Zhen Zheng
Creative Director / Si-Xing Peng
Graphic Designer / Yi-Zhen Zheng
*本作品為提案稿件，與最終產品呈現略有不同
*This work is a design proposal.
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2022