Craft Never Die 精釀不死・實驗系列，
誕生於啤酒頭釀造的釀酒師們對精釀啤酒的極致熱愛，
以飽滿的酒花香氣與濃厚口感，
在市場上眾多清爽恬淡的啤酒產品中獨樹一格。
血流橙河取自原料主軸「血橙」，
以奔放暴戾之姿詮釋濃厚而香氣四溢的啤酒花苦感，
拒絕無聊成規的清新風味。
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Craft Never Die series from Taiwan Head Brewers
insists on stronger fragrance of hops and sharp taste,
hoping to impact the beer industry with experimental spirit toward brewing.
The concept of “Bloody” conveys the vibrant flavor
of hops through red river pattern spreading in the dark.
Client / Taiwan Head Brewers
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Creative Director / Si-Xing Peng
Creative Director / Si-Xing Peng
Creative / Si-Xing Peng, Heng-Sheng Chen
Graphic Designer / Yi-Zhen Zheng
Graphic Designer / Yi-Zhen Zheng
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2022